The UK’s Most Popular Nicotine Pouch Flavours of 2025 (So Far)
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The UK nicotine pouch market has exploded in the last few years, and one thing is crystal clear: flavour is driving the category. Once it was all about plain mint; now the shelves are full of tropical blends, sweetshop throwbacks and even spicy experiments.
Using 2025 UK retail sales and search data as a guide, we can see which flavours are actually ending up in adult consumers’ baskets – not just which ones get the most hype. Across more than a thousand different products and over a hundred distinct flavour descriptions, a few clear favourites rise to the top.
Below is a countdown of the top 10 nicotine pouch flavour profiles in the UK so far in 2025, plus what they tell us about how adult pouch users like to enjoy their nicotine.
How these rankings were put together
To build this list, we looked at:
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Real purchasing behaviour – which flavour tags appeared most often in completed orders.
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Number of active SKUs per flavour – some flavours are niche, others appear across many brands.
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Search and filter trends – what adult customers actually look for when browsing.
This isn’t a scientific poll, but it is grounded in what adults are really buying and searching for across the UK pouch market in 2025.
#10 – Tropical Punch
Profile: Pineapple, mango, citrus and other “holiday” notes.
Tropical-style blends sit just inside the top 10, appealing to adults who want something sunny and vibrant rather than cold and minty. These pouches usually mix sweet, juicy fruit with a bit of tang, creating a flavour that feels more like a soft drink or mocktail.
Why adults choose it
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Feels fun and uplifting – very “weekend” or summer coded
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Fruity without always being syrup-sweet
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A break from mint without going full dessert
#9 – Pear
Profile: Soft, natural fruit, gentle sweetness.
Pear isn’t the loudest flavour in the line-up, but it quietly performs well. It delivers a clean, easy-going taste that doesn’t steal the show – ideal for adults who want something they can use throughout the day without flavour fatigue.
Why adults choose it
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Subtle sweetness instead of strong candy notes
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“Soft” flavour that doesn’t clash with coffee, food or drinks
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Good choice for people who find bold fruit or mint overwhelming
#8 – Spearmint
Profile: Rounded mint, mild sweetness, herbal edge.
Spearmint is the calmer cousin of the big “ice” mints. It’s fresh without being sharp, often reminding people of classic spearmint gum. For adults who like mint but dislike an aggressive hit, this is a common go-to.
Why adults choose it
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Fresh breath feel without intense chill
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Slightly sweet, familiar taste
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Works well as an all-day flavour for people who still want mint
#7 – Black Cherry
Profile: Dark fruit, candy-cherry, sometimes with a tart finish.
Black cherry has carved out a niche among adults who enjoy richer, dessert-like flavours. Think along the lines of cherry sweets or cherry cola rather than bright berries. It’s often used in the evenings or as a “treat pouch” rather than all day.
Why adults choose it
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Feels indulgent and a bit luxurious
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Distinct from standard fruit or mint options
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Pairs well with coffee, dessert or a night out
#6 – Lime + Heat (e.g. “Lime Flame”–style flavours)
Profile: Zesty lime with a mild chilli or pepper warmth.
One of the more surprising trends in 2025 is the slow rise of spicy citrus. These flavours mix sharp lime with a gentle chilli or pepper note to create a warm tingle. They’re not usually very hot – more of a novelty twist than a challenge.
Why adults choose it
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Something genuinely different from classic mint and fruit
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The warm tingle adds an extra sensory layer to the experience
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Appeals to “adventurous” flavour explorers
#5 – Lemonade
Profile: Lemon, slight sweetness, “fizzy drink” vibes.
Lemonade-style pouches echo the taste of sparkling lemon drinks: bright, zesty and slightly sweet. They often feel especially refreshing after food or between coffees, and many adult users treat them as a palate cleanser.
Why adults choose it
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Crisp, clean profile that cuts through heavy flavours
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Seasonal appeal in warmer weather, but used year-round
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Light enough to work as a daytime flavour
#4 – Grape Ice
Profile: Candy grape plus a menthol or cooling finish.
“Grape ice” has become a major player in 2025, especially among adults who like bold flavours. It combines sweet, aromatic grape with an icy menthol note, making it both fruity and cooling at once.
Why adults choose it
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Strong, distinctive taste for people who dislike “plain” flavours
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Menthol makes it feel fresher and more invigorating
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Often available across multiple strengths and brands
#3 – Mint (all-round mint profiles)
Profile: Classic mint without necessarily being ultra-cold.
Plain “mint” remains one of the most universal choices in the UK. It’s the kind of flavour many adult users start with and stick to for the long term. Within this bucket you’ll usually find standard mint, “fresh mint” and blends that sit between sweet and icy.
Why adults choose it
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Simple, familiar, and rarely polarising
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Fits almost any situation – work, commuting, socialising
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Often available across the widest range of strengths
#2 – Blue Raspberry
Profile: Sweet–tart “blue slush” style berries, sometimes with a light chill.
Blue raspberry is the biggest climber in 2025. It speaks directly to adults who like retro sweetshop flavours and slushy drinks. It’s fruity and punchy, but usually balanced enough to avoid becoming sickly.
Why adults choose it
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Nostalgic flavour that feels playful and modern at the same time
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Stands out from “normal” berry mixes
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Often paired with a slight coolness, which keeps it refreshing
#1 – Peppermint
Profile: Clean, punchy mint with a pronounced cooling effect.
Peppermint is still the undisputed number one flavour in the UK nicotine pouch market in 2025. Even with all the new launches and experiments, adult consumers keep coming back to that familiar, icy peppermint profile that feels clean and straightforward.
Why adults choose it
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Very strong association with “fresh breath” and cleanliness
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Clear, crisp flavour that cuts through everything else
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Works as a dependable “default” pouch for many experienced users
What these flavour trends tell us about UK pouch users
Looking across the full top 10, a few patterns stand out:
1. Mint still dominates – but it’s evolving
Peppermint and the broader mint family (including spearmint and general “mint”) take three spots in the top 10, showing that cooling flavours still anchor the category.
2. Fruit is no longer niche
Tropical blends, pear, blue raspberry, black cherry and grape ice all place in the ranking. Fruit isn’t just a side note anymore – it’s a major part of how adults personalise their nicotine experience.
3. “Fun” and nostalgic profiles are on the rise
Blue raspberry, lemonade and grape ice tap into familiar soft drinks and sweets. Adults are leaning into flavours that feel playful and recognisable, not just functional.
4. There’s room for experimentation
The lime + heat category shows there’s an audience – even if smaller – for weirder, more experimental flavours, especially among people who’ve already tried the basics.